Max Mara Anniversary Collection 0 Max Mara
Max Mara Anniversary Collection

Max Mara is celebrating its 70th anniversary with special editions of its most iconic coats, designs that have made an impact not only on the brand’s history, but on fashion itself: the legendary 101801, the luxurious Ludmilla and the on-trend Teddy Coat.

2 in 1: the icons go reversible

The iconic 101801, Ludmilla and Teddy Coat become reversible and are characterised by Max Mara 1951 embroidery in the unmistakable MaxMaraGram font. The super-glamourous Anita bag gets an upgrade too and becomes reversible.

Max Mara Anniversary Collection 3 Max Mara
Max Mara Anniversary Collection 4 Max Mara